NotFair 2014

NotFair – 2014

Art, Catalogue

Established in 2010 as a satellite fair to the Melbourne Art Fair, NotFair is a not-for-profit institution that is designed to help launch the careers of talented artists who don’t prosper under the standard gallery system.

NotFair conducts a biennial art exhibition to showcase and generate sales for emerging, undervalued and lesser-known mid-generational artists and also sponsors educational and mentoring programs. We were approached to design the catalogue for the 2014 fair which was titled ‘The Iconoclasts’

Our response was to assign a colour to each artist, which then when used in an iconoclastic or ‘icon breaking’ way, allowed for a graphic representation of all the artists in the fair, and acted as an index to the show.

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