YourLand is a Melbourne-based property developer with a large portfolio that stretches across mid-Western Victoria. Their passion and focus on developing thriving, liveable communities allows them to inspire family targeted projects that weave a rich social fabric into any location.
YourLand set us the task of rebranding their River Valley estate in Melbourne’s inner Western suburb of Sunshine North. The aim was to appeal to a multi-cultural second home buyer, refreshing the suburb’s perceptions and ensuring a more vibrant portrayal of the River Valley estate and its surrounds.
The natural element of the Maribyrnong River gave rise to the flowing ‘R’ and wave pattern, while supporting photography worked to combine and create a stand-out visual offering for this unique development. We provided an entire suite of digital and printed collateral throughout this ongoing project from designing the website to neighbourhood flyers, events and merchandise. We also designed the River Valley Information Centre, a central meeting point for events for the existing community as well as a sales office and display suite.
It was important to cultivate a vision of the community and its future to increase the area’s popularity and diversity for home-buyers and investors. Since the rebrand there has been record interest in the River Valley estate and successful community involvement.
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