Goldfields is a Melbourne-based property developer with a simple, yet effective philosophy: to deliver homes that represent how people want to live today. With an already impressive track record creating homes in the inner suburbs of Melbourne, Goldfields are continuing to diversifying their portfolio through land and townhouse projects throughout greater Melbourne.
Winterfield is a house and land estate located in Ballarat’s south west. Launched in March 2017, Winterfield champions the surrounding countryside and draws on the brand success of Goldfields’ Rockbank project Bridgefield to create the latest in the Goldfields suite of community developments. Winterfield features curated parks and gardens by award-winning Fleming’s Nurseries with focus on the re-invigoration of an existing creek that runs through the community, provided future walking trails and wildlife for residents to enjoy.
Studio Worldwide was highly involved in all aspects of planning and executing the launch of Winterfield to market. The studio art-directed the interior fit-out of the Sales Office, and most notably created a unique touchscreen table that allows visitors interactive insight into the Winterfield masterplan and surrounding amenities. From the website to the EDM strategy, printed brochures and promotional materials, Studio Worldwide has ensured Winterfield has consistent, long-lasting brand recognition.
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