Untitled Apartments, Prahran

Third Street is a contemporary property developer based in Melbourne that lays focus on projects that explore the key elements of design: form, function, aesthetics and style. They collaborate with innovative architects and designers to maximise living spaces that retain style and improve aesthetics.

In a development climate where campaigns were taking on a more whimsical approach, we decided to name this project ‘Untitled’ as a point of difference. We also drew a comparison between the bold straight lines of the architecture and works by artists such as Piet Mondrian who titled the majority of his pieces ‘Untitled’.

Instead of directing a polished brand campaign shoot, we commissioned local lifestyle photographer Cory White with the minimal brief of capturing the area from a local’s perspective, creating a unique suite of truthful lifestyle imagery. Untitled was a pioneer project in the Windsor corner of Prahran, that set a campaign trend for many medium and high density projects in the area.

Click here to view our full property marketing credentials.

Untitled Apartments, Prahran, campaign photography Untitled Apartments, Prahran, Exterior Render Untitled Apartments, Prahran, campaign photography Untitled Apartments, Prahran, Brochure Untitled Apartments, Prahran, Brochure Untitled Apartments, Prahran, Website Untitled Apartments, Billboard campaign