Known for well-designed, dynamic apartments and townhouses in unique and emerging locations, R.Corporation has set a high bar for developers in Melbourne’s inner suburbs. Engaging in collaborations with world-class designers and architects, such as Philippe Starck and Paul Bangay, R.Corporation create precincts high in luxury and comfort on an affordable budget.
The York is a 4 building residential development containing 315 apartments in the Melbourne suburb, Brunswick West. Launched in 2014, The York is ideally situated just 6kms from Melbourne’s city centre and has a high level of walkability to public transport and the vibrant surrounding community filled with cafe’s, retail, supermarkets and more. The York precinct also includes a cafe, supermarket and dining as well as 1.4 acres of parkland that incorporate a scenic bike trail directly to Melbourne’s CBD. The York gardens designed by one of Australia’s finest landscape designers, Paul Bangay.
The York is an earlier example of a medium to high density residential development within the Brunswick West community. Studio Worldwide was commissioned by R.Corporation to create an overarching brand that included separate identities for each of the 4 different buildings at The York. This included producing marketing collateral such as a website, brochures, A3 books and lifestyle photography as well as fitting out the display suite. This project was a challenge as the initial concept had to be a lasting representation of the development throughout the rollout of each of the 4 buildings.