McKR – Xmas
McKellar Renown Press is one of Australia’s most awarded print specialists. Our relationship with McKR has been ongoing for over 10 years and during this time we have worked with them as a creative partner rather than just a print supplier.
Mckellar Renown Press approached us with the brief of wanting to showcase their capability of being able to digitally print onto wood veneer. Our response was this series of diecut Christmas cards in collaboration with illustrators and artists who were asked to explore the idea of wood and Christmas.
We asked the recipients of the cards to post images of their decoration in situ to social media with the hashtag #WoodenItBeNiceForXmas to increase the reach of the campaign.