Central Park Cheltenham, campaign photography

Central Park Cheltenham

Brand Identity, Property Development

Known for well-designed, dynamic apartments and townhouses in unique and emerging locations, R.Corporation has set a high bar for developers in Melbourne’s inner suburbs. Engaging in collaborations with world-class designers and architects, such as Philippe Starck and Paul Bangay, R.Corporation create precincts high in luxury and comfort on an affordable budget.

R.Corporation approached us to rebrand the existing identity and campaign for their new master planned townhouse project, Central Park Cheltenham, which consisted of 208 Townhouses built over 4 stages. The inclusion of a shared green space had already given rise to the name, so we juxtaposed this with imagery of the project’s bayside location shot by Paul Barbera to encompass the sun-kissed lifestyle that prospective purchasers could look forward to.

We developed the Central Park Cheltenham brand in its entirety through a wide range of high-end applications, including a large display suite including gardens landscaped by Paul Bangay. Aimed at first-home buyers, more than half of the townhouses in stage 1 sold out in the first three days.

Click here to view our full property marketing credentials.

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