Arts Centre Melbourne is both a defining Melbourne landmark and Australia’s largest and busiest performing arts centre staging more than 4,000 performances and events to more than 2.7 million people a year.
For the last five years, Arts Centre Melbourne and Studio Worldwide have worked together across a wide range of projects. From rationalising branding, to creating image campaigns for various programs and compiling printed materials for Art Centre members and supporters.
From a brand perspective, the iconic ‘Spire’ logo was pre-existing, but benefited from the addition of supporting structural elements to allow both clear information and suggestion of the amazing breadth of cultural programming housed within.
Arts Centre Melbourne is largely supported by donations and the philanthropic support of it’s members and visitors. In order to thank donors, a unique booklet was developed to highlight how donations had positively affected this multi-faceted institution. We formulated the information given to us into simple yet informative graphics that would allow readers to instantly see the difference that their support and the support of others had made possible.